I'm joining baby charity The Lullaby Trust in urging local authorities to ensure parents receive information on how to sleep their baby safely. The call comes as part of Safer Sleep week, the charity's annual national campaign to raise awareness of SIDS (also known as cot death) and the steps parents can take to reduce the risk of it occurring.
According to the latest figures from the Office for National Statistics, while the overall SIDS rates in 2017 for England and Wales showed a 15% decline since 2016 and a 33% overall decline since 2008, the rates in the East Midlands have increased and are now amongst the highest in the country, considerably higher than the national average.
A national survey of over 7,000 new parents conducted by The Lullaby Trust, found that a third of parents in the East Midlands are not aware of one of the most vital pieces of safer sleep advice; sleeping a baby on their back for every sleep. Sleeping a baby on their back for every sleep is one of the most protective actions that can be taken to reduce the risk of SIDS. Since this came into public awareness with the Back to Sleep campaign in 1992, the rate of SIDS deaths has dropped by 82%.
I'm thankful to the Lullaby Trust for raising this important issue and I'm please to be supporting #SaferSleepWeek
Raising awareness of safer sleep saves babies' lives, so I hope everyone across Mansfield and Warsop will take the time to learn more about Sudden Infant Death Syndrome and bring down rates.